Custom Design
This involves designing a product from scratch based on a customer’s vision. In the context of jewellery, for example:
– Customer Input: The customer provides ideas, inspirations, or requirements for the design (e.g., type of metal, style, gemstones).
– Design Process: A designer or craftsman creates a design based on these inputs, often providing sketches or digital renderings for approval.
– Unique Outcome: The final product is one-of-a-kind, created specifically for that customer and not a pre-existing design.
Personalization
Personalization refers to adding a personal touch to an existing design. This could involve:
– Engraving: Adding names, initials, dates, or messages to the piece.
– Choice of Materials: Allowing the customer to choose specific elements like the type of gemstone or metal.
– Colour Variations: Offering the customer options to customize colours or finishes.
